The forty-first edition of the International French Travel Market (IFTM) Top Resa fair is a fair for tourism entrepreneurs in France that brings together the most important tourism agents, and was the ideal platform to showcase the Univrso virtual reality application created in the University of La Serena.
On October 4, one of the most important tourism fairs worldwide was held. This is the IFTM Top Resa Fair 2019, an event that had the participation of more than 34 thousand tourism professionals and included nearly 50 countries, all with the mission of showing the benefits of tourism in their respective locations.
On the part of our country, the tourist offer has had a boom in recent years and for this reason a commission of 14 representatives from all regions of the country attended this important event. In the case of La Serena, Felipe Rojas, strategic program manager of Corfo IFI Astroturismo Coquimbo Region, was in charge of showing everything regarding the different products and services that exist within the grill offered to tourists.
Within the exhibition, the Univrso application was exhibited, an application made by the Digital Campus of the University of La Serena, which was very well received by the attendees, who showed a lot of interest in this type of technology that improves the astrotourism experience, in addition to be a tool that observatory operators in the region can use.
Regarding this, Felipe commented that “it is of utmost importance to have adequate promotion technology at these international fairs, to be able to seduce with the destination. That is why the virtual reality equipment and app provided by the Univrso Project of the Digital Campus of the University of La Serena were of great help, since it allows education regarding the skies of our territory and, at the same time, energizes these meetings. of business".
The Univrso app is available for free download at https://play.google.com/store/apps/details?id=univrso.userena.com
Written by Campus Digital team