The activity included the participation of the Rector of the ULS, Dr. Nibaldo Avilés, and the guest speaker Mg. Lic. Ricardo Marcelo Coca, dean of the Faculty of Social Sciences of the National University of San Juan, Argentina. 

With the participation of the new students of the Master's Degree ''Leadership, Strategic Management and Communication in Organizations'', the welcome ceremony for this postgraduate program was held, which is being taught in its 5th version after several years of successful results.

The activity had as a special guest, the dean of the Faculty of Social and Economic Sciences of the National University of San Juan Argentina, Ricardo Marcelo Coca, who in his presentation addressed the importance of the generation of knowledge and technological scientific development, are linked to social development. In this regard, Dean Coca emphasized that "it is very relevant that the issue of business is not disconnected from ethics and the development of people and in this regard we have social commitments that require us to be more responsible every day."

On the occasion, the director of the Master's Degree, Dr. Luperfina Rojas, pointed out that this program ''allows us to provide an alternative for continuity of studies for our graduates; It is a transversal master's degree, in which we have students who are commercial engineers, psychologists, journalists, lawyers, among other professionals, which allows us to address such important topics as leadership, communication and strategic management and, as a transversal axis, ethics.' '.

Dr. Rojas added that ''for us this process has been very important, this is the fifth generation of students who have entered and we have important challenges such as the accreditation of the program and the opportunity to teach it in Argentina at the National University of San Juan . We are happy, we have made notable progress with the graduates, which shows us that we are on the right path, given that the people who have entered have been climbing in their professional lives, that is important because it shows that from this Master's degree onwards they They manage to differentiate themselves.

With this postgraduate program, the professional acquires extensive skills to develop a strategic vision, manage it, form and lead work teams, developing effective communication skills and mastery in the development of messages that position and empower their organization. 

To do this, this graduate will have a solid theoretical base complemented with an ethical-value perspective that will allow him to act correctly in the application of the relevant processes and theories to create, maintain and optimize, from a strategic point of view, internal and external communications. of any organization, whether public or private, so that they positively impact the social and economic profitability of the organization.

Its duration is four semesters and the modality of operation is every week, on Fridays and Saturdays.

It should be noted that the activity also included the participation of the Rector of the University of La Serena, Dr. Nibaldo, Avilés Pizarro, the academic vice-rector, Dr. Jorge Catalán, the dean of the Faculty of Social and Economic Sciences, Mg. Jorge Fernández, and university authorities.

Master Talk

Within the framework of the activities carried out on the same day, during the afternoon the Master Talk ''Universities of Argentina'' was given by Dean Coca to the students of the courses of the Faculty of Social and Economic Sciences in the framework of the 2014 anniversary.

The activity was marked by a large attendance of authorities, academics and students, who were able to learn about the development of Higher Education in Argentina through this exhibition.