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Raising awareness among the community about the social, cultural, political and economic value of tourism is the main objective of the celebration led by the World Tourism Organization, and that the degree in Engineering in Business Administration with a Degree in Tourism Administration from the University de La Serena held in an official ceremony and related activities.

The International Tourism Day is celebrated worldwide on September 27, and this year's slogan revolved around the theme of "Tourism and Employment: A better future for all". In this way the Faculty of Social and Economic Sciences of the University of La Serena, together with the degree in Engineering in Business Administration with a Degree in Tourism Administration, celebrated and enhanced this important discipline through an official ceremony, talks astronomical linked to tourism and visits to the mobile planetarium.

tourism2The Dean of the Faculty of Social and Economic Sciences, Dr. Luperfina Rojas Escobar, highlighted the work of the career and tourism as a transformative element at the economic, social and cultural level. In addition, he urged those present to work collaboratively, “only by adding efforts can we give real answers to the tourist, which is increasingly demanding. And this is generated from the education and training of professionals with ethical knowledge and professional skills to perform in today's world. ”

The Director of the School of Tourism of the ULS, Mg. Andrés Álvarez Cortés, stressed the importance and added value that the career has through teaching in innovation and entrepreneurship related to tourism. "As a career we commit ourselves to continue working with the environment to enhance innovation and entrepreneurship, this career is no longer of the future, it is of the present," he said.

The day allowed the former director of the VII National Congress of Tourism Students and student of the Engineering in Business Administration, Daniel Aragón, to read the official message of the Secretary General of the World Tourism Organization, Mg. Zurab Pololikashvili, which stressed the transformative role of tourism and its current link in job creation and its help in socio-economic development in different latitudes of the world.

Successful tourism entrepreneurship experience

tourism4Employment, innovation and entrepreneurship were the main axes of this new celebration in the framework of World Tourism Day.

Given this, the manager of Casa Molle, Juan Pablo Fierro, unveiled the various innovations that his hotel has and the willingness to create significant experiences for customers, who are the fundamental axis in their field.

The talk allowed those present to know the fundamental strategies for the creation of a comprehensive service in the hotel area with a wide range of options and activities for guests.

Tourism Recognitions

At the end of the ceremony at the Faculty of Social and Economic Sciences of the University of La Serena, the Director of the School of Tourism gave recognition to the manager of Casa Molle for his outstanding participation.

Also, the permanent support in the realization of professional practices was highlighted. For this reason, the person in charge of Linking with the Career Environment, Cecilia Pizarro, gave recognition to Gabriela Sabaj, general manager of the New City company, who constantly supports students in training.

In the context of World Tourism Day, the Municipality of La Serena carried out an activity in the Plaza de Armas, where Mg. Andrés Álvarez received an award for the School of Tourism of the University of La Serena, for the contribution to regional tourism.

Written by Paula Godoy, ULS journalist