The forty-first edition of the International French Travel Market (IFTM) Top Resa is a tourist entrepreneurs fair in France that brings together the most important tourism agents, and was the ideal platform to showcase the Univrso virtual reality application created in the University of La Serena.
Last October 4 one of the most important tourism fairs was held globally. This is the IFTM Fair Top Resa 2019, an instance that had the participation of more than 34 thousand tourism professionals and saw about 50 countries, all with the mission of showing the benefits of tourism in their respective locations.
On the part of our country, the tourist offer has had a boom in recent years and for this reason it is that a commission of 14 representatives from all regions of the country attended this important instance. In the case of La Serena, Felipe Rojas, chief strategic program of Corfo IFI Astroturismo Región de Coquimbo, was in charge of showing everything regarding the different products and services that exist within the grill offered to tourists.
Within the sample, the Univrso application, an application made by the Digital Campus of the University of La Serena, which was very well received by the attendees, which showed a lot of interest in this type of technology that improves the experience in astrotourism, as well as be a tool that can be used by observatory operators in the region.
Regarding this, Felipe commented that “it is very important to have adequate promotional technology at these international fairs, in order to seduce fate. That is why the virtual reality equipment and app facilitated by the Univrso Project of the Digital Campus of the University of La Serena were very helpful, since it allows educating about the skies of our territory and, at the same time, stimulates these meetings of business".
The Univrso application is available for free download at https://play.google.com/store/apps/details?id=univrso.userena.com
Written by Campus Digital team