The collaboration between both institutions increased within the framework of the pandemic, allowing the contents of the ULS factory to reach new national audiences, through the television signal.

ULS and UesTV have in common the commitment to reaching the community with knowledge relevant to their daily lives, bringing science, arts and culture to the greatest number of people.

Hence, naturally, the contents of ULS communication campaigns in the context of the pandemic gained value for UesTV and became part of its programmatic grid.

“The relationship with UesTV is long-standing. However, the context of confinement derived from the pandemic has generated greater collaboration. Our campaign content has been valued by the UESTV editorial team and they have generously given us a platform to reach other latitudes, with ULS knowledge and academics,” says Carola Espinoza, director of Strategic Communication of the study house.

During these 3 months, the television signal of the universities of the State of Chile has retransmitted the conversation programs via streaming that ULS broadcasts every Thursday, the capsules of #ConozandoElCielo and AstroSerena, the cycle of scientific dissemination talks that has been reinvented in 2020 in 100% digital format.

Regarding the content transmitted by UesTV, the channel's Programming and Content Coordinator, Ingrid Ormeño, indicated that “the work carried out by the University of La Serena and, in particular, that which will be transmitted through our platform, is a great contribution to culture. and to education. In general, all the contribution that state universities provide to national and local society is important, and as a channel, it is essential for us to have programs that show the work that each university does and thus be able to bring it closer to our communities."

During the next few weeks, a new bet of ULS content will hit the UesTV screen starting Wednesday, June 10. These are the concerts of the La Serena University Symphony Orchestra (OSULS), which will be broadcast every Wednesday at 16.30:XNUMX p.m. and retransmitted on Saturdays at the same time.

UesTV can be tuned through digital channel 14.3 in Santiago, in addition to the Zapping TV platform and its website www.uestv.cl.

Written by Tomás Rodríguez, DirCom