In the midst of the pandemic and confinement by COVID-19, DirCom ULS continues to innovate, this time integrating a new communication channel into the institutional media system. This is #ULSPodcasts that, in a first stage, will broadcast a weekly summary of institutional news in audio format.
This week, the Department of Strategic Communication of the University of La Serena added a new channel of diffusion to its ecosystem of own institutional media. It is a podcast channel (#ULSPodcast) available in userena.cl/podcast-uls and in the app Ivoox y Spotify, which in its founding period will distribute a news summary of the institutional work, in audio format, which can be listened to online and at any time.
Carola Espinoza, Director of Strategic Communication (DirCom ULS) explained that “this is a professional commitment by the content development team, motivated by venturing into the benefits of the podcast, a format that in Chile and the world is on the rise in audiences. As professionals in strategic communication, we are concerned with keeping the ULS brand vital, a commitment that challenges us to be attentive to the new possibilities offered by communication, with its new channels, languages and formats, incorporating what allows us to remain linked in a relevant and relevant to institutional audiences, especially internal ones, which are a priority in communication management ”.
The news summary is prepared by professionals from the DirCom ULS Content Development team and will be promoted via email to the university community once a week, in addition to being shared on ULS social networks. The voices behind this initiative correspond to the journalists Gonzalo Lozano, Patricia Castro, Tomás Rodríguez and Claudia Farías.