This project from the Universidad de La Serena Publishing House contributes to the “Coquimbo Region Reading Plan 2017-2022”, prepared by the then Coquimbo Culture and Arts Council.

The University of La Serena and the region received excellent news to end this year 2019, with the award of funds to develop the project: “Intensive practical workshop on editorial design with Adobe InDesing for agents of the book chain in the Region of Coquimbo", which consists of a free workshop, aimed at technical and professional agents, who will work on the link between editing and design, the use of the Adobe InDesing tool and the presentation and discussion of cases where graphic design enhances editorial work. .

The planning includes 6 sessions that will be led by specialists in their respective areas: Alejandro Abufom Heresi, in charge of the Publishing House of the University of La Serena; José Bodet (Adobe Certified Associate Visual Design Specialist), professor at Antalis Chile Ltda.; Nicolás Sagredo Duarte (founding partner of the Navaja graphic design studio and co-editor at Gran Negro Ediciones) and Daniela Escobar (graphic designer and founding partner of Ediciones Overol).

At the end of the course, participants will be able to know the important flows and considerations when planning the design and printed production of books as an editorial product; master the advanced tools and functions of InDesign, integration with Word, Excel, Adobe design applications and manage color according to standards and requirements of printed production; and obviously evaluate the editing work itself in order to incorporate practices that give value to the book produced in the Coquimbo Region.

In this regard, the manager of the ULS Publishing House, Alejandro Abufom, highlighted that “the situation of the regional publishing industry is precarious in many aspects, but particularly in editorial design. There are many graphic designers, but they barely know book design. To make up for this shortcoming, at the Universidad de La Serena Publishing House we have trained, in the last 10 years, several people, but we want to extend this benefit to more technicians and professionals in this industry. Editorial's experience is supported by its catalog of more than 130 titles, all of them circulating throughout Chile, the world and through web platforms."

Furthermore, Abufom added that “with initiatives like these, we are adding value to our regional book chain, strengthening human capital, for editorial production that can go out to Chile and the world with minimum technical and aesthetic standards, which will allow better circulation. and, therefore, appreciation of our artistic production.”

With this initiative, the University of La Serena will administer a total of $10.884.984 that directly contributes to the “Coquimbo Region Reading Plan 2017-2022”, prepared by the then Coquimbo Culture and Arts Council, which proposes, in the field of regional publishing production, “advance in the professionalization of the publishing sector.”

Written by Jenifer Araya, DIVEULS