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Diploma in Digital Marketing
Digital Campus, University of La Serena.

General objectives:

  • Apply digital marketing tools to improve positioning, open new marketing channels and access a larger universe of potential customers.
  • Propose actions oriented to the development of digital marketing strategies to enhance electronic commerce.

Specific objectives:

  • Know the main digital marketing tools to improve the positioning of SMEs, through the main marketing channels.
  • Analyze the importance of electronic commerce, to increase the universe of potential customers.
  • Create strategies related to corporate image, digital marketing and social networks to optimize the management of SMEs.


The curriculum of this program is structured under an E-Learning modality, developed in 4 modules, with a duration of 4 months in a total of 160 hrs. pedagogical, distributed in 16 weeks.

Duration: This program has a total duration of 160 hrs. pedagogical, distributed in 16 weeks.


  • Start of classes: April 2020.
  • Online application period until: March 31 2020.
  • Delivery of results: April 6, 2020.

Program Director: Mg. Karina Núñez Varela

Phone: +51 2 204566

Contact: Ms. Karina Núñez V.- Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Website: See here


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