Based on Simon Sinek's methodology, it guides the units and organization in the exploration and definition of their reason for existing; your why!

Methodology for exploring differentiating attributes of the brand or sub-brand, focusing on the unique and relevant element.

It facilitates the collaborative definition and writing of the desired positioning statement, aligning - from the inside out - doing with saying.

It allows identifying and prioritizing SH, to understand how to manage the relationship with they in a multistakeholder strategy.

Reflection matrix for the formulation of integrated communication strategies aligned with the corporate strategy.